RSSC June Offroad Photo

June 2015 Shirt Club


RSSC June Offroad Photo

Total Retail Value: $32

Today is June 30th…and I’m sitting in my truck typing on my Mac in front of Kinkos. The country station is playing their lunch tunes, my sweet tea is smooth and the AC is cranked, offsetting a piercing 102 degrees outside. I think this is the ‘slowest moment’ that I have had in the whole month of June, and I’m writing to you.

I’m not going to lie, “I got my ass handed to me this month” as the saying goes. In about a year, I will reveal the real story of the last couple weeks and releasing this show. All that matters right now is that we did it, and I’m proud of the production with a short list of notes to improve next week’s show! I was scheduled to release this show 2 weeks ago, and somehow everything works out to be the way it’s supposed to be. Today, I will upload and release our very first Bower Power Hour show. Today, the shirts will be delivered to ship to you. Today, the mouse pads will come in. Today.

Hope you have an awesome July 4th weekend! I’ll be in the pool!   ~ Charlene

_______________  ABOUT THE SHIRT  _________________

Bower Power Hour:

Charlene Bower Power HourBower Power Hour is a weekly, two hour news show dedicated to Motorsports, Powersports and the outdoor, off-road lifestyle. Bower Power Hour gives you an in depth look at racers, events, businesses and other aspects to bring you the nitty-gritty news of the off-road lifestyle that we all love. Hosted by Charlene Bower, the guest lists will be extensive and energetic.  The stories will be fun and filled.  The goal is to bring the technology and innovation to light that the off-road industry is known for.  Tune in weekly for laughs, information, and current off-road news!

The creation of Bower Power Hour started months ago, when a radio station in need of a new show approached Charlene about starting up an off-road news show. Initially Charlene turned the station down since Bower Motorsports Media already had quite a bit on its’ plate. Coincidentally, an online TV station approached Charlene in search of something similar: an up to date, current, off-road news show. Again, she turned them down due to the workload at Bower Media. Over the next couple months, both parties continued to call Charlene of which Charlene sincerely declined.  So what happened that made Charlene change her mind?

111215 Bower Power Hour HeaderCharlene received an awesome opportunity in February and, like all marketing folks, she took the opportunity and put a media plan together.  “We have awesome print magazines in our industry right now, the Internet outlets are all working great and the offroad produced TV shows that are playing have a set storyline and script.  There really isn’t anything that has a voice where someone can call and have breaking news or develop their story.  I realized that there was a hole and that we needed to fix that,” said Charlene on the first episode of Bower Power Hour.  So she began to research, plot, and pull a marketing plan together for a new off-road news show from her desk at Bower Media. Racers deserve an unscripted voice and fans deserve breaking news about the off-road world. Business plans were made, equipment was purchased, and the Bower Power Hour studio was assembled.

WIN new episode bower power hourAll of this has led Bower Power Hour to where it is today; we are producing an off-road news show complete with guest racers, company representatives, and event promoters from the industry. We have land use and tech professionals and an opportunity for enthusiasts to participate with the show! It’s available for you to watch or listen on whatever platform you like best! Be sure to watch our new episode each week.

I would like to thank my partners that not only have awesome products and service, but also that believe in this project: BFGoodrich Tires, Discount Tire and Kicker Audio.

The show is located on the radio, Autowerkz TV an Internet TV channel, multiple podcast outlets, and on multiple off-road internet outlets. Please visit the website to find the full list and then follow your most convenient outlet!


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_______________  ABOUT THE SWAG  _________________

Mouse Pad:

When was the last time you got a mouse pad as a gift? When I was brainstorming on what to produce to help market the show, I thought about ear phones, phone holders and a range of other techy pieces. At that moment I looked down at my beat up Bower Media mouse pad and decided we should make those! I hope this one finds a place next to your favorite computer.

_______________  NEWS  _________________

Shirt & Swag Club $5 Promo is Always Available!   Are all your buddies wondering where you get your cool shirt? Help them get signed up via and then send us a quick note telling us that you helped them… We will add $5 into your next package! Yep, hard cold green cash! I sent a few $5 out this month…get yours next month.

Win An All-Access Adventure! The destination is up to you. There are many ways to enter, and you have ONE automatic entry just by being part of the club! Multiple entries are accepted. For more information, click here. The drawing will be held 12/15/15, so enter as many times as you can!

 _______________  JOIN THE CLUB  ________________

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